Tidewell Tea
Loose-leaf tea
Leeds, UK
Tidewell Tea stopped rewriting the same brewing answer forty times a week
Shop
Tidewell Tea
Based in
Leeds, UK
Support team
2 people on support
Sells
Loose-leaf tea
Our brewing notes were already good. Now every customer gets them, with the right temperature, in a minute.
RT
Ravi Tennant
Co-founder
−11 h
saved on the inbox each week
A loose-leaf tea merchant with a loyal subscription base. Rejoina drafts steeping and subscription replies from their own brewing notes.
Where they started
Tidewell ships about 3,000 tea subscriptions a month. Most emails ask how to brew a new blend, how to skip a month, or why a parcel is late.
What changed
Their brewing notes and subscription help pages became Rejoina’s sources. Drafts quote the exact water temperature and steeping time from the blend’s own page, with a citation the team can click.
What still goes to a person
Anything about allergies, refunds over £50 or damaged parcels is handed to Ravi, with the order and a summary attached.
The result
Two people now keep up with the inbox during a launch week, and the weekly backlog is gone by Friday.
