Harrow & Knot
Yarn & patterns
Edinburgh, UK
Harrow & Knot keeps pattern support personal while the shop doubles in size
Shop
Harrow & Knot
Based in
Edinburgh, UK
Support team
2 people on support
Sells
Yarn & patterns
Knitters ask precise questions. The draft points to the exact errata line, which is what they want.
IM
Isla Munro
Owner
92%
customer satisfaction
A yarn shop with its own knitting patterns. Rejoina drafts pattern and dye-lot answers from their errata pages.
Where they started
Harrow & Knot sells hand-dyed yarn and publishes its own patterns. Questions are specific: row counts, dye lots, substitutions.
What changed
Pattern errata and yarn care pages are now Rejoina’s sources. Drafts cite the exact line of the errata page, and Isla adds a friendly word before sending.
The result
Orders doubled over the year while support stayed at two people.
