Fernhollow Plants
Houseplants
Dublin, IE
Fernhollow Plants turned “is my plant dying?” into a two-minute reply
Shop
Fernhollow Plants
Based in
Dublin, IE
Support team
3 people on support
Sells
Houseplants
It knows when not to answer. If there’s a photo of a sad plant, it goes to Aoife with a note saying what the customer already tried.
AB
Aoife Brennan
Plant care lead
58%
solved without a handoff
A houseplant shop that ships living plants. Rejoina drafts care replies from their plant guides and hands photo questions to a person.
Where they started
Fernhollow ships around 800 plants a week. Care questions arrive at all hours, often with photos, and customers are worried when they write.
What changed
Their care guides became Rejoina’s sources. Watering, light and repotting questions get a cited draft in seconds. Anything with a photo, or a plant the guides don’t cover, goes to Aoife.
Handoffs with context
Each handoff arrives with a summary of what the customer asked, which guide came closest, and what the draft would have said.
The result
More than half of all questions close without a handoff, and Aoife spends her time on the plants that need her.
